The area south of Market Street (SoMa) stretches from the upscale north end, with its galleries and museums, to the less 'clean-cut' south end, with its bargain motels and cheap restaurants. Moscone Convention Center is located in between.
Major attractions in the SoMa area include San Francisco Museum of Modern Art, Sony Metreon entertainment complex of cinemas and restaurants, and Yerba Buena Gardens and Center for the Arts.
Hotels in the SoMa area of San Francisco offer an alternative to the more upscale establishments just a few blocks north without sacrificing accessibility.